When, Where and Why, to Make Those Emoticons Cry.

Emojis are completely universal as their meanings are understood in the same way in each country. For marketers, this is a good thing.

You save on translation costs, print, designs, and the need to localize the meaning for each region.

Keep it simple; use a simple and easy to understand sequence.

Use familiar emojis that your global audience will relate to.

Display your social media emojis on a clean background to make them easier to read.

Did You Know …

If you hashtag an emoji on Instagram, it will become a live link to see all other Instagram posts that have hashtagged that emoji.

The use of emojis increases engagement by a whopping 48% on Instagram. Posts that use emojis on Instagram have an interaction rate of 2.21% and posts without emojis have 1.77%. Tweets with emojis received 25.4% more engagement than those without

Keep in mind, engagement results depend on the brand, subject, and emojis used.

Emojis make innovative marketing campaigns - Working in digital marketing today requires continuous innovation and creativity. It also demands that social media agencies stay focused on user trends.

NOTE: Social media agencies need to use emojis on a case-by-case basis. Though most millennials prefer to express emotion using emojis, only 37% of people over 65 feel this way.

Emoji-Related Tools

1. Emojipedia: You’ve heard of Wikipedia, but did you know there’s also Emojipedia? Emojipedia contains info on every single emoji and how it related to world events, objects, places, and celebrations.

2. Emoji Tracker: Want to feel like you’re in the Matrix but also accomplish something productive? Check out Emoji Tracker. This incredible real-time stats site monitors the popularity and usage of emojis on Twitter.

3. Apple Animoji: If you have an iPhone X with facial recognition, you can try animated emojis for messenger and video. You can even create a video with animoji and post it on your Facebook page or stories. while all of these tools can be helpful. You will still have to do your own brand testing to see which suites your client best.

😂 😭 🥺The List Of Most-Used Emoji On World Emoji Day

• 😂 Face with Tears of Joy.

• 😭 Loudly Crying Face.

• 🥺 Pleading Face.

• 🤣 Rolling on the Floor Laughing.

• ❤️ Red Heart.

• ✨ Sparkles.

• 😍 Smiling Face with Heart-Eyes.

• 🙏 Folded Hands.

The Unicode Consortium reported last week that “face with tears of joy” (😂) is the most frequently used emoji, eclipsing the red heart (❤️) and “smiling face with heart-eyes” (😍) which came in second and third respectively.

Right now, the least used emoji is the "input symbol for Latin letters (🔤)," which is a blue square with lowercase 'ABC' on it. Before that, the least used emoji was the "non-potable water symbol (🚱)," and before that, it was briefly the "input symbol for Latin capital letters (🔠)."

No matter what emoji sequence you decide to use, make it original. 👋🔉🌉