Social Media Marketing, Is Your Business Fully Committed?

Social media requires engagement, transparency, open dialogue and collaboration. It is a philosophy, not just a campaign.

The majority of businesses still act as if they can dip their toe in the water and then leave if they don't get results right away. Part of the commitment is building trust between your business and its consumers. Customers want to know that your business is sincere and will be active before they will invest their time. If a business proves this to them with consistent action and dedicated resources, customers will give back tenfold.

Customers want to get involved with businesses. Businesses who commit to developing relationships with those customers will be the ones who are successful in the world of Social Media.

According to Adweek, “about nine in 10 companies in the United States are using social media for marketing purposes.”

Social media is no longer just for individuals to keep their friends and families up to date on their lives. Social media is now used for political campaigns, non-profits, and of course businesses. According to Adweek, “about nine in 10 companies in the United States are using social media for marketing purposes.” It’s safe to say of those nine in 10, the most successful companies are the ones that post relevant content on a regular basis.

It is difficult for many business owners to understand how much work goes into building a strong online presence, grow an audience that is right for your business, and how much time and effort it takes to maintain and foster that audience to the point where you have created customers for life. Many businesses still believe that social media is like a one-time hook-up on Tinder, where you just post a picture or advertise something for sale and thousands of eyeballs will flock to it and buy. This is simply not the case.

It's important to remember a few things when building your online presence:

1. Everyone is not your customer

2. Likes for your business page are not as important as you think.

3. Oversharing and over tagging other businesses and people leads to the loss of followers and customers.

4. Know your customers

5. Take the time to do it right, in the beginning, to avoid costly errors later.

6. Get advice from a qualified Social Media Strategist, you can still do it yourself, but pay for a little guidance, or avail of courses they might offer for small businesses.

With social media, there are no days off. Opening up a digital storefront on any social network requires careful consideration, and understanding of the network, a plan, a process, and continuous tracking and management. It's more than just advertising.

We are able to do virtual consultations. Call us today (530) 859-2502

Think About Consulting A Social Media Expert. A social media consultant is your business advocate. Your social media consultant will help you build long-term relationships, brand awareness, and sustainable growth. They “become” you online and know your business very well so they can answer any question that might come up in their usual surroundings also. We would love to talk to you about it. We are able to do virtual consultations. At Social Media Bridge, we manage your online presence, while you manage your business.