Tips for Hosting a Live Event Online

Hosting an on-line event is a great way to reach your customers, and keep them informed, make sure you take a few precautions before diving in.

5 Pitfalls to Avoid When Going Live.

1. Swearing - It seems a no brainer, but under stress you might forget.

2. Background - Make sure nothing is in view that shouldn't be in your filming area.

3. Speed - Don't go live if you haven't got the speed.

4. Check Yourself - Make sure you don't have anything on your clothes, face, etc.

5. Be prepared - Know what you're going to say, do, questions you're going to ask, & potential answers.

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Now that we have outlined the pitfalls, here are a few ideas for live streaming, there are many things you can do, but if it's your first time, best to start with some simple ones.

5 Ideas for Live Streaming

1. Host a Q&A

2. Go Live with someone in your audience and interview them

3. Showcase and explain your products or services

4. Teach your audience how to do something

5. Create a Live series

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5 Tips for your Live Event:

1. Go live with Wi-Fi instead of cellular data for a smoother video.

2. For steadier shots, use a tripod or prop your phone up against a wall or a book.

3. Interact with your audience and respond to comments during your broadcast.

4. To get more viewers, post about your event ahead of time. You can create an event post on Facebook, or a Story with the countdown sticker on Instagram.

5. When your Live concludes, you can save or post the video to keep it.

Remember, live streaming requires practice, do a few trial runs. Go over your dialog, research answers to questions you are going to ask. You don't want any uncomfortable surprises. As with all Social Media Marketing, have a strategy. Why are you doing this, what is your goal, who is your audience? You need to calculate the return on your investment before setting out.

If you need help building a strategy or organizing an online event, get in touch with us at Social Media Bridge, We Manage Your Online Presence While You Manage Your Business

More Than Your Usual Marketing Agency Social Media Bridge is an International Marketing Agency, who has worked closely with top brands and companies since 2015.Discover how we can collaborate to transform the way your business performs.