Get To Know Your Customers

January 16, 2020, April 16, 2020, July 16, 2020, October 15, 2020. Get to Know Your Customer Day is observed annually each quarter each year in January ,April, July, and October.

Now more than ever it is important to know your customers. Take the time to interact with them on Social Media, by Email or Newsletter. Get to know your customer day is a perfect opportunity and reminder to engage with them.

When businesses get to know your customers, you also get to know more about what you need to grow. Remember when Main Street businesses were locally owned and operated? The owners knew you by name and knew your shopping habits. Additionally, they typically knew what you wanted to buy. Not surprisingly, if they didn’t have it, they were willing to get it in for you.

With the advent of the Internet and big-box stores, unfortunately, much of the personal attention has gone by the wayside. Get to Know Your Customers Day is a day to turn that around. Make it a point to get to know a little more about your customers. Most importantly, make each of them feel like they are your most important customer of the day.

Here are Some ideas you can use for every Get to Know Your Customers Day:

• Ask (and reward) your customers for taking a brief survey. 

• Respond to negative reviews AND rave reviews.

• Use your customers’ names.

• Offer a loyalty program.
  

Meet your customers where they are.

Do your customers frequent Facebook or prefer Yelp? Do they ask questions through your website, email or prefer to call in? To get a better picture of your customer base, direct your time and attention toward the social channels they use day-to-day.

Host an event and encourage them to get to know you.

Virtual events are good too, do a buildup take a tour, let them ask questions live.

Throw a Customer Appreciation event.

The choices are endless — coupons, giveaways, personalized thank-you cards, social media shoutouts and loaded gift cards work well. Get your business name out there with “swag,” or business merchandise, with customizable items like totes, mugs, shirts and more. 

Keep the conversation going over email.

Who doesn’t love a good deal or a thank you? Send monthly emails with discounts and limited-time offers, or a friendly reminder when they’re likely to need your product or service again. Communication doesn’t only have to be sales-related — you can also simply thank customers for their most recent purchase and ask for feedback.

Offer discounts tailored to your customers.

To personalize interactions even more, use common scenarios (birthdays, holidays, anniversaries or number of years as a client) to create targeted offers. You could comp a service or product for regulars and loyal spenders, or deliver special promotions based on city/state. Build conversation into your business practices. It's no secret that most business owners and employees are pressed for time, so set yourself up for success by creating social opportunities where it fits for you. Ask your employees to tack on a “How are you?” to their greetings. Add refreshments to your waiting area and pick one customer to chat with while you grab some coffee for yourself. Include a brief, kind message with your invoices or email purchase confirmations.

Every business should have a customer appreciation strategy, if you are struggling and need help, get in touch with us at Social Media Bridge, we can create and monitor your customers while you manage the day to day operations of your business.